A new approach to data

NHS Improvement approached us to design a 150-page interactive toolkit to help analysts and decision-makers within the NHS, to make better judgments and decisions via case studies, videos, and exercises and to work together more effectively. We started off with creating design concepts based around #plotthedots and importantly needed to create a style that was going to work throughout the whole document and ensure that it not only showed all the information clearly and concisely, but kept the user engaged.

Two supporting leaflets were also created to be distributed at exhibitions in Amsterdam where the Interactive PDF was also shown. The Making Data Count campaign has created a global impact within Healthcare and its web page is on track to be the most viewed on the NHS Improvement national website this year.

The results from the Making Data Count campaign has created a global impact within the healthcare sector. With 16,500 website hits in the first six months, its one of the most popular pages on the NHS Improvement national website this year.