Branding Thatchers' first pub
Thatchers approached us to create a brand identity, logo and strap-line for the newly acquired Railway Inn. Situated on the old Strawberry Line the Railway Inn has sat next to Myrtle Farm (the home of Thatchers Cider) for over 140 years, so it was important to acknowledge the heritage of both the pub and Thatchers Cider in the look and feel. The final logo was created using bespoke typography reflecting the Thatchers brand and incorporates elements linking to the old Railway line itself.
We devised the tagline ‘Cider house and kitchen’ to evoke the relaxed, warm and friendly atmosphere of the Railway Inn. From there we conceptualised the signage, interiors, event posters and front of house materials as well as a suite of menus with a nod to the provenance of the locally sourced food and drink.