A brand refresh
Tims Dairy, a well-known and respected brand, synonymous with quality Greek style yogurt, wanted to boost their shelf presence. They asked us to refresh their packaging and draw the focus back to their logo as well as addressing their concerns about legibility.
Retaining as much of the original look as possible for brand continuity, we introduced a linen tab to hold the logo and increase its stand out, a new typeface and information about the provenance of the yogurt. Since then we have developed this style to include their new Greek style thick set range and have also gone on to create their vehicle livery and point of sale materials.