Photography and graffiti

This was the first part of the 2018/19 campaign, where our objective was to get students currently living with Unite Students to rebook as early on as possible, so we needed to create a sense of urgency with the messaging. We also wanted to add some quirky ‘graffiti’ style illustrations to the lifestyle imagery which added a sense of fun and promoted the idea of living with friends, the actual rooms themselves, as well as the staff of Unite Students.