Summer and sunglasses
For the summer campaigns, it’s important that the audience can clearly differentiate from the rebooking campaigns and the messaging is incredibly clear. It’s a great opportunity to have fun with not only the designs and colours showcasing the summer vibe but also a chance to add some theatre into the mix as well.
Sunglasses are the core design element of this campaign, paired with bright graphics they instantly communicate the idea of summer. This engages the audience on a personal level, encouraging them to look through the sunglasses and highlighting the great places they could stay in the UK, by staying with Unite Students and enjoying all of their great services available.